This is a great opportunity to become an important part of an exciting and committed team of professionals within AMC Institute. The Content and Business Development Coordinator will provide support to the Director of Marketing and Business Development. This position will include content development, from initial research and planning to content creation, optimization, and analysis. Additionally, this position coordinates and assists with marketing and business development for all AMCI programs and services, including the Career Center.

SPECIFIC RESPONSIBILITIES:

The specific responsibilities listed below represent the primary duties of this job. Other duties and responsibilities within the scope of this position may be assigned to the employee as needed. These specific responsibilities are subject to change based on the strategic and operational needs of the organization.

Job Highlights:

Content Development:

· Conduct research on industry trends, target audience behavior, members, and identify key market challenges and opportunities to drive content development.

· Source compelling blog posts, articles, social media updates, AMC websites, AMC companies and other marketing materials, and ensure content is engaging, relevant, and aligned with the brand voice.

· Provide content support for various marketing channels and campaigns.

· Develop and maintain a yearly content calendar outlining the topics, themes, and formats for upcoming marketing campaigns, and collaborate with the team to align content with overall strategy.

· Coordinate content, production, and campaign tracking results for the e-newsletter.

· Support and provide analysis for all AMCI surveys.

· Work with all departments to maintain website and ensure the site is up to date, on brand, and functioning correctly.

· Monitor content performance, including website and social media traffic of communication platforms using analytics tools.

· Analyze user engagement data and adjust content accordingly.

Business Development

· Oversees the fulfillment of Industry Partner marketing assets including the development of production schedules, asset coordination, tracking campaign results and reporting.

· Build, manage and deploy internal & external email marketing campaigns using Member Clicks and track campaign analytics.

Additional Responsibilities

· Coordinate and maintain AMCI’s Career Center.

· Develop new contacts with external organizations for the purpose of expanding employment related, relevant content for the Career Center.

· Provide technical support for AMCI’s online Career Center.

· Constantly monitor, analyze, and evaluate current Career Center offerings.

· Assist in marketing of the Career Center.

Skills/Requirements:

· Bachelor’s degree is preferred, it is not necessary.

· Two years of customer service experience in a professional setting.

· Experience with Microsoft Office products is preferred.

· Reliability and promptness.

· Superior organizational, project management and problem-solving skills.

· Attention to accuracy and detail.

· Ability to handle multiple projects simultaneously.

· Exceptional communication skills, both verbal and written.

· Capable of setting goals, creating timelines and meeting goals and deadlines.

· Self-motivated and able to work both independently and in a team environment.

· Association, member-oriented or non-profit experience preferred, it is not necessary.

· Strong technical skills and experience designing and maintaining websites.

INTERNAL RELATIONSHIPS:

Reports to the Director of Marketing and Business Development. Works in collaboration with all AMCI staff and member volunteers.

EXTERNAL RELATIONSHIPS:

Work with members, consultants and partners selected to support AMCI within the scope of the position’s responsibilities.

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Content & Business Development Coordinator