Alternatives For Girls (AFG) seeks a Marketing & Communications Manager to play a critical role in ensuring the organization achieves its plans for growth in alignment with its' mission, vision, and values.

Job Summary

The Marketing and Communications Manager is a key player in AFGs public relations, marketing, and communications efforts cross-departmentally and agency-wide. The Marketing & Communications Manager will be responsible, working closely with the Director of Fund Development, for digital and print content strategy and creation, ongoing management of AFG’s annual marketing and communications plan, public relations, data and analytics, and assisting with the organization’s social media presence. Ideally, the candidate will be comfortable working both independently and collaboratively within a small, close-knit team. Successful candidates must be able to communicate effectively with a diverse range of stakeholders, including developing relationships with key program staff. This individual will report to the Director of Fund Development

Key Responsibilities

General Marketing and Communications:

Create and implement a year-round marketing/communications plan involving print and digital presence.
Work in collaboration with the Development and program teams to develop, implement and update content around major fundraising campaigns, events, or the annual plan.
Manage AFG website (WordPress). Write, edit content, and make updates as needed.
Responsible for email marketing efforts, including monthly electronic newsletter, bi-annual print newsletter, donor acknowledgment letters, year-round appeals, and annual report.
Lead digital execution of fundraising and engagement campaigns across email, website, and social media throughout the year.
Plan and carry out PR campaigns and strategies.
Co-lead in the writing and editing of press releases, speeches, and stories.
Working together with the Director of Fund Development, identify and develop story opportunities/pitch story ideas when relevant.
Develop and maintain good working relationships with local and national media and coordinate with the press on potential news stories.
Be a positive ambassador for AFG in the wider community and a strong advocate for your role within AFG.

Data And Analytics

Monitor, report, and present engagement metrics.
Leverage key engagement metrics across platforms to optimize content, messaging, and distributions.

Social Media/ Digital

Manage and execute AFG’s social media strategy across channels to build brand and program awareness.
Coordinate and support communications projects, outreach, and products as needed.

Demonstrated Abilities

3-6 years of relevant professional experience in communications and/or marketing, preferably in a nonprofit organization.
Bachelor’s degree in a related field, such as journalism, public relations, or communications.
Excellent written and verbal communication skills (candidates selected to interview will be required to submit written/creative examples of work).
Strong attention to detail and proofreading skills.
Proven results in implementing marketing and communications strategic plans.
Proven results in managing social media platforms (Facebook, Twitter, YouTube, Instagram, LinkedIn, etc.) and analytics technologies (Hootsuite) to engage a diverse audience.
Design experience with Adobe InDesign and Canva a plus.
Email marketing familiarity with platforms like Constant Contact.
Familiarity with CRM platforms and basic HTML (WordPress is a plus).
Demonstrated ability to work on multiple projects simultaneously while managing deadlines.

Alternatives For Girls

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