Agile Premier is looking for a Medical Center Director of Marketing and Communications responsible for leading and supporting marketing and communications strategies for a designated LifePoint facility or group of facilities as well as development and oversight of marketing and communications strategies, working collaboratively with all departments to ensure all collateral materials, advertisements, communications, and activities accurately reflect and support LifePoint brand and message expectations.

Duties and Responsibilities:

Develop marketing and communications strategy using data-driven, organizational best practices.
Develops and implements marketing and communication plans.
Manage digital platforms for hospitals and practices, including websites, social media, physician directories, and online listings.
Produces monthly reports detailing a summary of metrics and activities.
Manages annual department budget and provides quarterly marketing spend reports.
Serves as Facility Public Information Officer (PIO) and coordinates crisis communications with Communications.
Partner with Division Director for more complex situations and strategies.
Has regular engagement with hospital CEO to ensure alignment on hospital priorities.

Minimum Qualifications:

Candidate must possess at least a Bachelor's Degree in Marketing or related field
At least 5 years of marketing experience in a hospital/medical center environment.
Must be well-versed in creating and implementing marketing plans including: Website and social media, Internal communications (employees and physicians), Public relations/earned media, Paid media strategies (traditional, digital, and CRM), Community and EMS newsletter, Coordination/engagement of sponsorships and in community events, Management of Function Point and Spark portal, and any other support software.
Ability to work onsite in Paris, TX.

Agile Premier

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Director of Marketing and Communications